Brianstorm - making connections

The brainstorm was based on the tipping point. I got together with some other girls in the textiles class where each of us had based our mind map on a different chapter of the book. I found this very useful as the person who looked into detail of a particular part could briefly remind the rest about the chapter. This then led us all to put our own intepretations of the chapter in. I found the brainstorming much easier than the mind map as it was like throwing ideas in the air and we got a laugh out of it. Below is a slide show/video of our outcomes in each chapter.






We started off looking at the epidemics chapter. In this chapter we started off looking at hush puppies which was mentioned in the book, this made us look at the bigger picture of trends, we linked this to GHD straighteners as they are very popular now. It started off with a few people having them and straight hair was the new look. Once your friends have them then you automatically want them too. I have a pair so it was good relating things from the book to your personal life. This is an epidemic. We also looked at how Gadgets got sticky. Game consoles were made bigger and bigger and new consoles kept coming out. The main ones which we looked at were the Wii, Xbox, and play station. These consoles got very sticky as they became interactive like the Wii remote which is motion sensitive rather than your normal play station controller. It was like going one step further to make something sticky and different.



The group then moved on to look at The Law of the Few which contained the Mavens, Salesmen and connectors. We found that when we were throwing ideas up about the connectors we were naming social networking websites such as Bebo, Twitter, Facebook etc. The same came about with the Mavens, we were looking at comparison websites which offered us information. For the mavens we looked at the highstreet salesmen and websites which sold things without actually having a salesmen, such as Ebay which is a big sales website.



After looking at The Law of the Few, we started to brainstorm on the Stickiness factor. This is the chapter which I did my mind map on in the first seminar task. We looked at how things got sticky in advertisment and we found that most companies with catchy slogans tended to stick. Companies such as Mcdonalds "Im lovin' it" and Loreal "because your worth it" are very sticky and makes the buyers remember their products and presence. Other advertisment in companies have visual stickiness from TV adverts such as Asdas pat on the bum and Cadbury's gorilla playing the drums. This was my favourite chapter as the sticky advertisment are very clever but subtle.


The last chapter we looked at was The Power of Context which we all found the hardest. We found it hard to start of but when we thought of a few ideas the ball started rolling. We came up with The Sufragettes and the Sufragists which was two groups of women fighting for womans right to vote. One group took a violent approach and the other was took a more political approach. This related to the power of context as woman in that period felt that they had the right to vote and if they didn't start this woman today wouldnt be able to vote.


I really enjoyed doing this brainstorm as a group because i found it much easier bouncing ideas of each other than sitting brainstorming on your own. Our next task was to have a discussion on our brainstorm where we then go off develop our ideas further ourselves. I will post my dicussion spider diagram up soon, so keep posted.

Bye x