In our seminar assignment 3 we were to look up books, journals and films etc related to your topic from assignment 2. I chose Advertisment and below are some books and journals I found using the cross search from the library. The cross search database was really confusing and took me a while to get my head around but after watching the video posted up by Jonathan I found it much easier. The journals which i found were mainly from the cross search as the information I needed was already in full text online.
In this source Morris and Boone examine the importance of Music in Advertisment. The research show that there is a difference in emotionally invloved advertisments such as cancer advertisments and attitudes towards brands such as Cadburys. It is important to understand music in the background of adverts as exciting music arouses the viewer and sad music makes viewers more emotional. This means that music can be used in advertising to portray and enhance a certain feeling depending on the subject matter.
Ricardo. T, Baldrich. R, Orriols. X, Sanchez. J, Binefa. X, 2006, Automatic Cataloguing of Advertisment in Magazines, Barcelona, Spain, Springer Netherlands.
In this book the authors tell us about their system which catalogues all adverts from any media. They show their clients advertisments which relate to their subject. This allows their client to produce the most effective advertisment possible. It is important to have companies like this because it gives the client an insight to future advertisments. It also allows new technology for advertisments as they know which type of advertisment are more successful.
Klaassen. A, 2007, Neiman Marcus builds brands via... Youtube, Business Source Premier, Advertising Age.
This source by Klaasen is based on Neiman Marcus and how he promoted his department store using Youtube on his 100th Anniversary. Although it may not seem related to advertising this source shows the power of online promotion. The statistics shown in this source shows that 44.2% of audience age on Youtube varies from 25 to 54. This is valuable information as the client can ensure that their advertisments will reach the correct target market. Also Klaassen mentions that the promotion of Marcus' store was very successful which means popular websites such as youtube and social networking sites are a good place to advertise.
Shaw. N, 2002, New Design, London, PDD Ltd.
This article 'So Solid Crew' by Shaw talks about 3D CAD technology. Although this article is based on product making rather than advertisment it shows what the future of advertising may hold with 3D technology becoming more promenant. This article was written in 2002 and comparing it to the current day shows how much technology has advanced. If it continues to advance at this speed 3D projection might not be far away.
Sweeney. S, Maclellan. A, Dorey. E, 2007, 3G Marketing on the internet: Third Generation Internet Marketing Strategies for Online Success, Florida, Maximum Press.
The authors of this book cover all the different strategies to make advertisments successful online. In order for the advertisments to be successful, the right websites with high traffic are used. This will make sure that a lot of people are looking at the adverts even if its just a glance. They also said that search engines, blogging, podcasting and many others are a good way to drive the adverts. As blogging is becoming so popular it is a good means of advertising. If the correct steps are followed then online advertising can be hugely powerful.
Tikkanen. H, Hietanen. J, Henttonen. T, Rokka. J, 2009, Exploring Virtual Worlds: Success Factors in Virtual World Marketing.
The authors of this journal explore the main elements as to why virtual worlds are so successful for marketing. By understanding the virtual world and how powerful it is. And Knowing there is enough space for new means of advertising shows that new ways of advertisment can occur in the future. As the virtual world is getting so big, less jobs will be out there for paper advert companies which means more jobs will be given to computer graphic professionals.
Long. P, Wall. T, 2009, Media Studies: Text, Production and Context, Harlow, Pearson Longman.
In this book Long and Wall explain consumer society and advertising. They talk about the main points of the advertising industry and concepts of consumption and branding. They make the reader think about theories of consumerism and the consumer society which is very useful in advertising because it shows what society finds sticky. Long and Wall also explore in this book the different forms of advertising and how they interact with society. This is useful as it can help companies make their advertising more interactive with the consumers.
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