Last week of Semester 1!!

This is a scan of my pink knitted peice. the colours I toolk from the cherry blossoms and the holes in which i cut through in my sketch book to reveal deep purple circles.

This is my knitted piece put into context using photoshop which I though I made quite a good job of as I found photoshop really confusing and hard to get to grips with.




Its been a stressful last 2 weeks but its all worth it after this week as the holidays is near!! Christmas time! I spent the whole of last week mounting up my final pieces for my cultures project. I had a really tough time doing my knit pieces so I had to spend some of monday making a final peice but it was time well spent as it made me much happier and releaved. I ended up using my knit piece in my final boards and was actually one of my favourites. I put the knit piece into context which I thought looked really good.

The week is nearly over, I have still to do my design studies essay but Im half way there and really looking forward to getting a break!

Bye x

Websites

Textile Websites
http://www.textiledesigner.net/
This website is good for getting inspiration on patterns and colours.

http://www.style.com/
This website is based more on fashion and the latest styles.

http://www.craftscotland.org/
This website is a mixture of all the different design catagories but has a very interesting part on textiles.

http://www.johannabasford.com/
This website is Johannas own website. Her website is interesting to view because she talks about her work in the present day. Also shows what designers do after they graduate.

http://www.textileworld.com/
This website has the latest information on textiles. Its a textiles newspapers which most textiles designers read.


Design in general Websites
http://www.craftscotland.org/
I have put this website in my textiles websites but it also relates to design in general as it has articles on many different disciplines

http://www.creativenerds.co.uk/
This website has lots of different disciplines which are very interesting to look at. It gives you inspiration which could be used in your own discpline. Theres tutorials in this website which are very useful if you needed help on a certain programme and even if you didnt think of using the method in the programme it would be a good way to learn new skills.

www.bbc.co.uk/news
bbc news is very useful for an update in whats happening in the world. It is interesting to understand the world around you other than in design.

http://www.designweek.co.uk/
This website gives you information on different events and news on design within different disciplines. News which contains new technology or design awards.

http://www.fuelyourcreativity.com/
This website is full of inspiration for many disciplines.

Bibliography

Klaassen. A, 2007, Neiman Marcus builds brands via... Youtube, Business Source Premier, Advertising Age.



Long. P, Wall. T, 2009, Media Studies: Text, Production and Context, Harlow, Pearson Longman.



Morris. JD, Boone. MA, 1998, The Effects of Music Emotional Response, Brand Attitude, and Purchase Intent in an Emotional Advertising Condition, Florida, University of Florida.



Ricardo. T, Baldrich. R, Orriols. X, Sanchez. J, Binefa. X, 2006, Automatic Cataloguing of Advertisment in Magazines, Barcelona, Spain, Springer Netherlands.



Shaw. N, 2002, New Design, London, PDD Ltd



Sweeney. S, Maclellan. A, Dorey. E, 2007, 3G Marketing on the internet: Third Generation Internet Marketing Strategies for Online Success, Florida, Maximum Press.



Tikkanen. H, Hietanen. J, Henttonen. T, Rokka. J, 2009, Exploring Virtual Worlds: Success Factors in Virtual World Marketing.

Books and Journals

In our seminar assignment 3 we were to look up books, journals and films etc related to your topic from assignment 2. I chose Advertisment and below are some books and journals I found using the cross search from the library. The cross search database was really confusing and took me a while to get my head around but after watching the video posted up by Jonathan I found it much easier. The journals which i found were mainly from the cross search as the information I needed was already in full text online.

Morris. JD, Boone. MA, 1998, The Effects of Music Emotional Response, Brand Attitude, and Purchase Intent in an Emotional Advertising Condition, Florida, University of Florida.
In this source Morris and Boone examine the importance of Music in Advertisment. The research show that there is a difference in emotionally invloved advertisments such as cancer advertisments and attitudes towards brands such as Cadburys. It is important to understand music in the background of adverts as exciting music arouses the viewer and sad music makes viewers more emotional. This means that music can be used in advertising to portray and enhance a certain feeling depending on the subject matter.

Ricardo. T, Baldrich. R, Orriols. X, Sanchez. J, Binefa. X, 2006, Automatic Cataloguing of Advertisment in Magazines, Barcelona, Spain, Springer Netherlands.
In this book the authors tell us about their system which catalogues all adverts from any media. They show their clients advertisments which relate to their subject. This allows their client to produce the most effective advertisment possible. It is important to have companies like this because it gives the client an insight to future advertisments. It also allows new technology for advertisments as they know which type of advertisment are more successful.

Klaassen. A, 2007, Neiman Marcus builds brands via... Youtube, Business Source Premier, Advertising Age.
This source by Klaasen is based on Neiman Marcus and how he promoted his department store using Youtube on his 100th Anniversary. Although it may not seem related to advertising this source shows the power of online promotion. The statistics shown in this source shows that 44.2% of audience age on Youtube varies from 25 to 54. This is valuable information as the client can ensure that their advertisments will reach the correct target market. Also Klaassen mentions that the promotion of Marcus' store was very successful which means popular websites such as youtube and social networking sites are a good place to advertise.

Shaw. N, 2002, New Design, London, PDD Ltd.
This article 'So Solid Crew' by Shaw talks about 3D CAD technology. Although this article is based on product making rather than advertisment it shows what the future of advertising may hold with 3D technology becoming more promenant. This article was written in 2002 and comparing it to the current day shows how much technology has advanced. If it continues to advance at this speed 3D projection might not be far away.

Sweeney. S, Maclellan. A, Dorey. E, 2007, 3G Marketing on the internet: Third Generation Internet Marketing Strategies for Online Success, Florida, Maximum Press.
The authors of this book cover all the different strategies to make advertisments successful online. In order for the advertisments to be successful, the right websites with high traffic are used. This will make sure that a lot of people are looking at the adverts even if its just a glance. They also said that search engines, blogging, podcasting and many others are a good way to drive the adverts. As blogging is becoming so popular it is a good means of advertising. If the correct steps are followed then online advertising can be hugely powerful.

Tikkanen. H, Hietanen. J, Henttonen. T, Rokka. J, 2009, Exploring Virtual Worlds: Success Factors in Virtual World Marketing.
The authors of this journal explore the main elements as to why virtual worlds are so successful for marketing. By understanding the virtual world and how powerful it is. And Knowing there is enough space for new means of advertising shows that new ways of advertisment can occur in the future. As the virtual world is getting so big, less jobs will be out there for paper advert companies which means more jobs will be given to computer graphic professionals.

Long. P, Wall. T, 2009, Media Studies: Text, Production and Context, Harlow, Pearson Longman.
In this book Long and Wall explain consumer society and advertising. They talk about the main points of the advertising industry and concepts of consumption and branding. They make the reader think about theories of consumerism and the consumer society which is very useful in advertising because it shows what society finds sticky. Long and Wall also explore in this book the different forms of advertising and how they interact with society. This is useful as it can help companies make their advertising more interactive with the consumers.

Weaving

I had such a good week at weaving because I found myself getting into it from my first sample. I always feel if the start of the week doesnt start good then the end of the week doesnt end good, but this wasnt the case this week as I really enjoyed myself. Although the samples may not be great it felt good to be limited with one machine or skill and just experimenting with that. It was amazing to see everyone elses work which was much different from mine even though we were using the same machine (Loom) I felt that this week I thought more about my colour and technique was already chosen for me. I concentrated on gold, black and pinks this week as I felt it best related to my sketchbook. Recently I have been looking more into Japanese culture and their Kimonos. I was really inspired by the patterns and colours on them and there is one particular designer I have been really interested in, Jotaro Saito who specialises in Kiminos. His designs are beautiful and full of floral patterns and bold colours. I felt after this week on the Looms i could go back and do some Mixed media which will hopefully tie my work together.

Bye x

Mixed Media

I found the mixed media week really tough as there were so many different techniques invloved also I felt the colours I used were much different from the week before as I was thinking a bit too much on the techniques side. I made a few samples just experimenting with different materials and different techniques to find my feet but I felt one week was just not long enough. My samples involved some felting, stitching, layering, embroidering and using transfer paper on fabric. I found this week very useful because new techniques and skills were introduced into my work but I have learnt that I have to think about composition colour and technique all at once which i felt lacked on this week. My favourite technique this week was using the transfer paper because I used fabrics which kept getting caught in the sewing machine (Nightmare!) and after I transfered a pattern from my sketch book onto the fabric, made the fabric easier to manage. The above images are some of my mixed media designs. Some successful and some not so successful.

Bye x

Poster on Advertisment

This is my poster for the 3rd part of the seminar task. I chose to do Advertisment because I did a mind map for the stickiness factor which gave me a background information on the advertisement which i could relate easily to design issues and what I had to look at. I started looking at how advertisement is sticky and I found that it was through slogans such as Mcdonalds "im lovin' it" and KFC "finger lickin good" These slogans are sticky and very well known. This is what companies want as it helps stick to customers head. I also looked at the imagery/logo of companies which makes things sticky, I found that the Coca Cola red and white stripes are the most well known logo and next after Coca Cola was the O2 bubbles. These are very important for advertisment as the more well known your logo is the more successful the business is going to be. I also looked into Tv advertisments and Magazine advertisment and I came across a little foundation sample from a Vogue magazine. This helps the reader interact with the advertisment and samples are a good way to gettin the buyers attention as people love a bargain and free items. While I was reseaching Magazines I came across a really interesting article on Esquire magazine, they used E-ink (Digital Ink) on there front page for their 75th anniversary. This E ink is an electronic Ink which looks like a maving page. It reminded me of something out of Harry Potter, but it is really interesting to learn that technology is advancing so fast. This E ink led me to think of future solutions to advertisment and I looked at projectors and how there becoming more advanced and have been used in consumer devices such as cameras. In the future if they had a little project which were added onto laptops and phones etc and can project 3d images onto a space then advertisment can be taken to a different dimension. Examples which i put on the poster was that clothing companies can put there products online and project them for the consumer to try on by standing infront of the 3d image or wallpaper companies such as Timerous Beasties can project wallpapers onto a wall instead of sending out little samples. Sending out samples and sending out clothes back and forward if it doesnt suit is a waste of money and time so this projector can solve this problem.

This poster was really fun to work on because it made me think in new and different ways. I thought of advertisement before as being paper prints but looking at the bigger picture I found that advertisments are done in many different forms and new ways of advertisement are possible in future. I also found that a lot of people dont pay much attention to posters which is a waste of resources so if it was made electronically then it wouldnt be a waste of resources and would save a lot of efforts for printing and sticking. I will post videos and pictures which i found interesting during my research. Thats all for now.

Bye x

Discussion on Brainstorm

The above mind maps are done during our dicussion on the brainstorm. We only did two mind maps as we were discussing the chapters which the group were going to focus their poster on. This was more helpful in limiting as we had more time spent on each heading and ideas were easier to come up with after the ball starts rolling. Also in doing this discussion I felt it led me to a starting point of my development.n I have chosen to do the stickiness factor and in that I am going to research advertisment.

Keep posted for my poster.

Bye x